My campaign evaluation was on the Red Shoe Society’s event, From Greenville with Love. The event was held Nov. 4 at Zen in downtown Greenville. This was the second one that the RSS had planned and it was noticeably better. There were more people, more donations and better food (in my opinion). I looked at the Dragonfly Effect online and realized that though the event was good, they were missing a key element. The four wings are: focus, grab attention, engage others and take action. While the RSS managed to get three of the wings, they did not engage others. This is where I had to critique a great event, and the more I dug the more I realized that this is not a networked nonprofit, in fact they have all the tools readily available, but they are not using them correctly. Their websites are a mess, with very little information, and with two it’s confusing. Their Twitter account is attached to the Ronald McDonald House global account so you get tweets from all over the world, not just the one in your hometown. RSS is for Greenville, SC not the rest or the world. Then there is the Facebook page, which definitely needs improvement. The RSS only uses their Facebook page to promote an event, but does nothing to engage followers. The last post was the day before the event, and the last picture was from a car wash over a year ago! They have all the right tools available to them; they just are using them correctly. They should have a post that talks about the success of the event and post pictures of people having a good time and be more transparent with the amount of money they raised for the Ronald McDonald House.
The event was a great success, and if they could just be more engaging and make people feel more included with the bigger picture, they could have an amazing event next year.
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