Comm 456
I liked how in the second chapter the topic of how issues move up the media "food chain" was brought up. It's surprising how much is involved just to get information for your organization mentioned on a local news channel, and how something like a natural disaster, can catapult an issue all the way to the front page of a national paper. In the nonprofit industry, one develops a communications strategy by out lining its tag line and mission statement, as well as adding measurable goals. There are several questions one must answer before launching a communications plan. Does the public support or oppose the goals of an organization? Is there even public understanding, and if so at what level? There are six key elements listed on pg 17 that are needed to begin a communication strategy plan from understanding your target audience and how to reach it, to a written work plan to maintain or achieve certain goals.
http://safeharborsc.org/
I think Safe Harbor does a wonderful job at reaching out to women who are subjected to domestic violence, and I would love to help them reach more college students. Since students are between 18-24 that is exactly their target audience. Their tag line "A Safe Home, When Home Isn't Safe" reads to the women that so badly need to understand what Safe Harbor is trying to do. The Twitter messages I receive also appeal to the emotional side of people, as well as giving positive and uplifting stories.
When meeting with Julie Meredith, she was knowledgeable with Safe Harbors goals, vision and background, and though she was the only member of the staff we met, it was clear that these things were communicated to the other members constantly. The website is good, and it is very well set up to get information and to reroute if necessary. I would love to help with the new REP website so that a younger generation might be able to have questions answered and get help if needed.
I liked a website that showed what dating abuse was:
http://www.loveisrespect.org/
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